Production company SMUGGLER worked with directing duo rubberband. to reimagine the slaying of the Minotaur
Drawing inspiration from '90s-fighter-video games, stop motion animation and comic books, rubberband.'s latest music video 'Tokyo Drifting' for Glass Animals featuring Denzel Curry is a nostalgia drenched reimagining of the slaying of the Minotaur. It's Glass Animals's first new music in three years.
The duo had long conversations with the band about their wild array of references when making the song. The eclectic influences in the music informed the video's visual language allowing the duo to embrace a bright, vintage aesthetic in a retro future underground fight club setting.
"We had a lot of fun taking outdated processes (everything from 16mm long exposure stop-animation to step printing) and blending them together in a relatively post heavy way. There’s a lot of vfx in the video that you wouldn’t notice outright. We sort of loved the idea of taking what most people would consider laughably old school and bringing it to life with people who are used to working with slick, CG heavy imagery." said directors Jason Sondock and Simon Davis
"We just wanted to make something that translated all these influences and references into something original. And we feel pretty good about where we landed. However long you plan to shoot stop motion, we’d recommend making it longer."