Under Armour has launched a new multi-platform digital campaign titled, “#CallingAllSpurs,” which engages fans of the iconic UK-based football club, Tottenham Hotspurs.
The campaign, created by Red Tettemer O’Connell +Partners (RTO+P), sports the ultimate payoff for club fans – their picture placed on the revered players tunnel at White Hart Lane. A chance to be the last face their favourite players see before they take the field and show the world their #IWILL.
Fans can earn a coveted spot on the wall by visiting callingallspurs.ua.com and submitting a photo on the site proving their “fanhood,” or using the hashtag #CallingAllSpurs on Instagram or Twitter (via @CallingAllSpurs). Under Armour will then select 2400 submissions to be featured offline, and cover the tunnel wall with prints of the submitted photos.
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Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Joey Crawford
Associate Creative Director: Ari Garber
Art Directors: Jeremy Gilberto, Ari Garber
Copywriter: Kristen McManus
Developers: Aaron Grando, Ed Taylor, Bryan King
Account Executives: Jess O’Conor, Doug Keith
Digital Strategists: Uri Weingarten, Catie Borzillo
Categories: Sports and Leisure, Clubs and Barslbbonline.com, Thu, 19 Sep 2013 16:02:09 GMT