RSA's Ben Scott Takes Us to a World of Pure Imagination for CBBC

To celebrate the extension of CBBC’s evening schedule till 9pm, Ridley Scott Associates director Ben Scott has created a one-shot immersive journey through the kaleidoscopic array of educational and entertainment programmes offered by the channel.

Set to a reading of Pure Imagination, the theme from the children’s 1971 classic Willy Wonka & the Chocolate Factory, the ad features a yeti, Danger Mouse, dinosaurs, and a knight in shining armour -  to name but a few.

“It was a privilege to work with the creative teams at RKCR/Y&R, and CBBC. It’s not every day that you get to fill a sound stage with all the wonderful things inside a child’s mind - from rabbits, and dinosaurs to a knight in shining armour. I just love the fact that we went from the top of Everest to the International space station in one shot,” said director Ben Scott.