RSA's Baillie Walsh Directs Enigmatic New Ad for Audemars Piguet Watches

Audemars Piguet has been crafting complicated watches for women for over 130 years. 2015 marks the 20th anniversary of their unique oval women’s watch design, and as part of the celebrations the artisan brand is launching the new Millenary Collection with a film by Baillie Walsh starring model Anouck Lepère.

Thanks to his unique craft of film making, RSA director Baillie Walsh created an enigmatic world interconnecting complexity, horology and style for the campaign film. “In the same way that we tried to reveal the watch gradually throughout the spot, we did the same thing with Anouck: I wanted to have a parallel discovery of the Audemars Piguet woman and of the watch” said Baillie. “The stronger the woman the bigger the mystery. Everyone has a story – you just have to find it”.