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RSA Films' Marie Schuller Directs Unique and Innovative Lockdown Film for PerfectDraft

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The film flips the confines of UK lockdown on its head for some distant socialising with a pint at home

RSA Films' Marie Schuller Directs Unique and Innovative Lockdown Film for PerfectDraft
RSA Films has produced a spot for PerfectDraft, an in-home appliance that dispenses chilled beer from six-litre kegs. The 30-second ad, from ZX Ventures in house agency DraftLine, shows friends coming together online, reflecting the times of lockdown whilst demonstrating the social nature of sharing a drink with friends.

Each of the stars of the film were at home in lockdown, some with flatmates, some with relatives, and some with their pets. The directing and filming took place remotely using real video conferencing technology. While the cuts only last 20 or 30 seconds, the logistics were complicated requiring them to use their own camera, iPads, and computers, and a PerfectDraft machine shipped to each actor.

Mark Roberts, global CEO of PerfectDraft at ZX Ventures, said: “It’s an interesting time to be marketing anything. The atmosphere and the metrics change by the day. More than ever we need to be nimble. When DraftLine approached us with this idea of putting PerfectDraft in a video-conferencing social setting, we knew we had to run at it, and quickly. It seemed to perfectly capture the zeitgeist, as this is exactly what the entire PerfectDraft team were doing with our friends!"

Watch more of RSA Films' Marie's work here.
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Client: PerfectDraft

Business Lead: Magdalena De Stefano

Marketing Director: Tim Deeks


Agency: Draftline

Creative Director: Ed Morris

Creative: Mathieu Borza

Head of Production: Jimena Seoane


Production: RSA Films

Director: Marie Schuller

Producer: Nancy Ryan

DOP: Franklin Dow

Post Production

Editor: Marie Schuller

Graphics: Simon Dewey, Slikk Media

Grade: Jax Harney, Envy Advertising / Producer

RSA Films, Wed, 13 May 2020 11:01:44 GMT