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RPA’s ‘Imaginary Friend Society’ Campaign Continues with ‘Being Scared’

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Laundry animates story about a guy named Pico de Gallo as part of a series for Paediatric Brain Tumor Foundation

RPA’s ‘Imaginary Friend Society’ Campaign Continues with ‘Being Scared’
Design and animation studio Laundry recently created 'Being Scared', an original animated short film for the Imaginary Friend Society, which is dedicated to teaching young cancer patients about treatment in a way that’s easy to understand. 'Being Scared' is part of a series of 20 animated films commissioned by the Paediatric Brain Tumor Foundation in partnership with ad agency RPA.

In the film, an imaginary friend named Pico de Gallo teaches kids that it’s okay to be scared, especially when you’re facing something unfamiliar. “You just have to remember that you’re stronger than you think,” he says.

“We loved the script for ‘Being Scared’ because we felt it was a universal theme that everyone can relate to,” says Anthony Liu, Laundry Partner/Executive Creative Director. “RPA’s goal was to make sure the stories were approachable for kids, and this idea filtered down through our character designs. For us, watching Pico de Gallo come to life through the animation was creatively rewarding - and we’re extremely honoured that we were asked to be a part of such a worthy and inspirational initiative.”

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Clients: Pediatric Brain Tumor Foundation

Post Production / VFX

Assistant Producer: Dean Marchand

Production Coordinator: Caroline Mortimer

VFX: Laundry


Edit Company: Laundry

Editor: Justin Freedman


Animation Company: Laundry

Animators: Jinzhi Du, Alan Ng, Kun Xia, Patrick Moss & Anthony Lam

Designers: Nicole Choi, Min Shi, Yoojin Seol, Kun Xia & Jinzhi Du

Director: Anthony Liu & PJ Richardson

Executive Producer: Garrett Braren

Managing Director: James Sweigert

Riggers: Jinzhi Du, Alan Ng, Kun Xia, Patrick Moss & Anthony Lam

Creative Agency

Creative Agency: RPA


Music Production: Butter

Sound Design: Lime Studios

Genres: Animation, Storytelling, Dialogue

Priya PR, Inc., Wed, 11 Oct 2017 08:54:51 GMT