Royale and The Martin Agency team up for Oreo

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New commercial takes Oreo on a musical journey
Royale and The Martin Agency team up for Oreo

The Martin Agency with longtime collaborators, Royale weaved the journey of an Oreo cookie through multiple classic fables in the OREO Wonderfilled Anthem.


With a light and illustrative look, the cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. We're pleased to introduce Oreo's "Wonderfilled" tagline to the world with this eclectic piece.

Client:                   OREO (Mondelez International)               
Topic:                    Wonderfilled Anthem Campaign                              
First Run Date: May 2013            
Medium(s):          TV
Client Credits:
Sr. Director Marketing Communication:                 Jill Baskin
Director, OREO :                                                               Janda Lukin
Brand Manager, OREO:                                                 Kristin Hajinlian
Senior Associate Brand Manager, OREO:               Susan Burris 
Agency Credits:
Chief Creative Officer:                                   Joe Alexander
Group Creative Director:                              Jorge Calleja                        
Creative Director:                                            David Muhlenfeld                                           
Creative Director:                                            Magnus Hierta 
Senior Art Director:                                          Brig White         
ACD/Design:                                                      Chris Peel
Designer:                                                             Angie Elko
Designer:                                                             Sarah Berkheimer
Planning Director:                                            John Gibson                      
Managing Director:                                         Steve Humble
Senior Broadcast Producer:                         Kathy Lippincott
Broadcast Producer:                                       Heather Tanton
Broadcast Junior Producer:                          Caroline Helms
Group Account Director:                               Rich Weinstein
Account Supervisor:                                       Laurel Busony
Account Executive:                                         Molly Holmes                   
Account Coordinator:                                     Allison Hensley
Project Manager:                                             Jennifer Stuart
Senior Business Manager:                            Amy Trenz
Group Talent & Music Director:                 Juanita McInteer
:90 Anthem:
Illustrator:                                                           Martin Allais
Producer:                                                            Maria Soler Chopo
:30 Anthem:
Post Production:                   Royale
Executive Creative Director/Partner: Brien Holman
Executive Producer/Managing Director: Jennifer Lucero
Art Director: Andy Lyon
Designers:  Jonathan Kim, Andy Lyon, Jennifer Olive Lee, Jason Cook, George Fuentes, Anthony Madlangbayan
3D Modeling/Surfacing Lead: Juan Carlos Cuadra
3D Character Animation:  Andy Lyon, James Lane, James Parris, Ian Mankowski
3D Rigging: Ian Mankowski
3D Modeling/Rendering: George Longo, Juan Carlos Cuarda, Ian Mankowski, John W. Nguyen
3D Animation:  Orlando Costa, Kevin Tonkin
2D Cel Animation: Andy Lyon, Anthony Madlangbayan
Storyboard Artists:  Scott Richie/Brian Koons
Compositor:  Mike Humphries, Renzo Reyes, John W. Nguyen
Head of Production:  Danielle Hazan
Producer:  Jamey Kitchens

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