Royal Mail's Latest Ad Makes Sure We Don't Forget Our Identity When Moving House

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M&C Saatchi looks beyond the old clothes and meaningless mementos that distract people from redirecting post
Royal Mail's Latest Ad Makes Sure We Don't Forget Our Identity When Moving House

Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we are then made to decide if we want to bring them along with us.

Now, Royal Mail has tasked M&C Saatchi with raising awareness of one very important possession that is all too often neglected when moving house: your identity. With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity.


Directed by Tom Greens, the ad sees a husband and wife deciding what to keep and what to throw away before they move, with objects ranging from cowboy boots and a dolphin adoption certificate to a recorder and acorn. The spot ends with the reminder that while people are preoccupied with packing away objects, post may be forgotten, with Royal Mail adding: Before you decide what to take, think about what you might be leaving behind.

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Client

Advertiser: Royal Mail

Head of Consumer Marketing: Heidi Kieran

Marketing Manager: Dale Hockins

Post Production / VFX

Post producer: Lesley Queen/Katie Piller, Nice Biscuits

Sound

Audio Post: James Saunders

Creative Agency

Creative Agency: M&C Saatchi

Executive Creative Director: Matt Lee (Joint Deputy)

Copywriter: Tom Anderson

Art Director: Will Towle

Producer: Estella Alvares

Trainee: Jamie Roston (Graduate Trainee)

Account Director: Catherine Wagner Veary

Production Company

Production Company: Tom Geens

Producer: Julia Fetterman

Cameraman: Ben Meads

Offline

Editor: Matt Chodan, gorilla TV

Genres: Comedy, People

Categories: Mailing, Business Services

M&C Saatchi London, 7 months ago