Now, Royal Mail has tasked M&C Saatchi with raising awareness of one very important possession that is all too often neglected when moving house: your identity. With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity.

Directed by Tom Greens, the ad sees a husband and wife deciding what to keep and what to throw away before they move, with objects ranging from cowboy boots and a dolphin adoption certificate to a recorder and acorn. The spot ends with the reminder that while people are preoccupied with packing away objects, post may be forgotten, with Royal Mail adding: Before you decide what to take, think about what you might be leaving behind.