Thu, 16 Nov 2017 02:53:16 GMT
Royal Life Saving is today launching a campaign via 303MullenLowe Sydney.
Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again.
Richard Morgan, executive creative director, 303MullenLowe, said: "We want people to be acutely aware of the tragedy that can come from distractions. It's great for families to enjoy the water together over summer, but the truth is, the moment you take your eyes off children, water can be fatal - it's only safe while you're watching."
Every year, fatal and non-fatal drowning incidents occur across Australia.
Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools.
In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent.
Justin Scarr, CEO of Royal Life Saving Society Australia, said: "Backyard swimming pools are a big part of Australian life, but it only takes seconds to get distracted, and accidents can happen. We asked 303 MullenLowe to alert people to the importance of keeping watch of children around water."
'Keep Watch' is now running on television, print and online.
Advertiser: Royal Life Saving Society Australia
CEO: Justin Scarr
Post Production Company: The Editors
Director: Curtis Hill
DOP: Danny Ruhlmann
Executive Producer: Sam Long
Producer: Chana McLallen
Production Company: Goodoil Films
Sound Production: Nylon
Client Service Director: Tony Dunseath
Copywriters: Misa McConnell, Sean Vrabel
Creative Agency: 303 MullenLowe
Executive Creative Director: Richard Morgan
Head of TV / Production: Sean Ascroft
Managing Partner: Tony Dunseath
Senior Planner: Sarah May
TV Producer: Ana Pinheiro
Categories: Safety, Corporate, Social and PSAs303 MullenLowe, Thu, 16 Nov 2017 02:53:16 GMT