Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Royal Debut for Allstate's "Babies"

Creative 586 Add to collection

Leo Burnett Chicago highlight's the cost of raising a child

Royal Debut for Allstate's "Babies"

 

Allstate reports it costs more than $235,000 to raise a child. Safe to say, it’s probably a little more if your child is considered royalty (we're looking at you, His Royal Highness Prince George of Cambridge).

Inspired by the birth of Prince William and Kate Middleton’s son, Leo Burnett Chicago created Allstate's “Babies,” a print ad developed specifically for the royal baby issue of People magazine. The work shares the excitement surrounding the newest British heir, serving as an extension of Allstate’s existing “Good Hands for the Good Life” campaign.

While “Babies” reminds us that Allstate is not only there when "Mayhem" comes (but for happy times, too) - Leo Burnett's swift and on-brand response to the birth is an example of marketing at its most regal.

 

Ad Credits

Client: Allstate Insurance

Ad: “Babies”

Agency: Leo Burnett Chicago

Chief Creative Officer: Susan Credle

Executive Creative Director: Charley Wickman

Creative Directors: Mark Wegwerth and Chris Cole

Art Director: Scott Smith

Copywriter: John Kistner

Producer: Nia McCarthy

Account Director: Andrew Melone

Account Supervisor: Jonathan Linton

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Leo Burnett Chicago , Fri, 26 Jul 2013 20:35:57 GMT