Royal Caribbean International Appoints Truant London

Truant has been awarded holiday company Royal Caribbean International’s entire UK advertising business after pitching against Mullen Lowe and Brothers and Sisters.

Truant London will handle all strategy and creative development out of the agency’s Shoreditch office, while additionally developing an in-house studio at Royal Caribbean’s HQ in Weybridge.

Royal Caribbean initiated the pitch with the aim of finding a strategic and creative partner to support the business with growing and building its brand while driving new-to-cruise audiences into the category at a time of enormous growth in the sector. 

Mario Bounas, director of marketing at Royal Caribbean International, said: "While any pitch process can be a challenge, the incumbent agency has the additional hurdle of applying fresh thinking to a brand they already know so well. Truant, however, did just that – showcasing their creative firepower and an innovative approach to delivery. We are excited about the coming years and see them as the perfect partner as we enter this phase of our brand’s development.”

Chris Jefford, MD and co-founder of Truant London, said: "Having been privileged to have worked with the brand for the past four years, we’re delighted to have retained the Royal Caribbean business.  It’s a truly fantastic brand, full of immense ambition, and we’re confident that the next few years will be hugely successful.”