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Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films

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The short films from BBDO Toronto focus on how RBC can help you make your 'someday' a reality

Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films

Stuart McIntyre has directed four new ads for Royal Bank of Canada (RBC).  The ads focus on real, individual stories showing how the RBC has helped to make 'someday' become a reality for its customers.

The films are funny, emotional, honest and inspirational.  McIntyre's realisation of the films portrays a state of mind as much as the bones of each story.

The four films were Shot in Toronto and India over 8 days. 

In one film, a man is facilitated by RBC to leave his corporate job to follow his dream of being an Artisan brewer.




In another, an Athlete’s training is funded so she can realise her Olympic dream.



For the third ad, an Indian girl born and brought up in Canada is able to discover her roots on a dream gap year trip.

 

And in the final ad a group of old friends are able to get together on a memorable 4 day weekend.



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Client

Director: Stuart A. McIntyre

Producer: Rob Jacklin

Post Production / VFX

Colourist: Eric Whipp @ Alter Ego

Post Production Company: Alter Ego

Production Company

Director: Stuart A. McIntyre

DOP: Adam Marsden

Producer: Rob Jacklin

Production Company: Steam Films (Represented by Rogue)

Offline

Edit Company: Married to Giants

Editor: Graham Chisholm

Creative Agency

Creative Agency: BBDO Toronto

Executive Creative Director: Denise Rosetto & Todd Mackie

Categories: Banking, Finance

Rogue Films, Thu, 18 Aug 2016 17:16:03 GMT