The campaign, from Seattle-based creative agency Little Hands of Stone, shows that Rover is a better alternative to asking friends and family to care for their pets in their absence. “It can get awkward to hand over a laundry list of super-specific pet care instructions to your friends and family,” says Matt McCain, Little Hands of Stone co-founder. “But with sitters on Rover, there’s no shame in getting really, really specific. The sitters actually find it helpful, so we wanted to show the loving bond between pet and parent in all its authentic, relatable weirdness.”

The campaign features real Rover customers and their pets, sharing real care instructions for their sitter via the Rover app, including their pet's favorite treats, phobias, obsessions, calming techniques, and nicknames.

Bill Kong, CMO at Rover, added: “Pets are important members of our families, and our bonds have only deepened throughout the pandemic. We know that every pet has their own unique needs, so at Rover, we make it easy to share detailed pet care instructions.”