Roundarch Isobar, the US arm of the global digital marketing agency Isobar, has announced the appointment of Steven Moy as Chief Commerce Officer. He joins from SapientNitro, where he was Vice President, Business and Office Lead at the Boston office. He will bring his experience in retail to further develop Roundarch Isobar’s already strong digital commerce practice and focus on an undisclosed new client. He will report directly to Jeff Maling and Geoff Cubitt, co-CEOs of Roundarch Isobar.
Moy has over 25 years of experience in providing marketing and business solutions to leading companies across many industries, including Staples, CVS Caremark, Liberty Mutual, Puma, New Balance, The Hartford, and Luxottica. In his most recent role at SapientNitro he was responsible for growing the business and defining service offerings in omni-channel marketing and commerce across a portfolio of clients in retail, insurance, luxury brands, and CPG/manufacturing sectors. Throughout his career Moy has worked with eCommerce partners such as L2, IBM, Oracle, Hybris, and Demandware. He is often called on for his opinion, has been published in trade publications and has shared his expertise at international conferences.
Commenting on the new hire, Jeff Maling said, “Steven is a clear industry leader of eCommerce strategies, and his success with leading brands is very impressive. Roundarch Isobar has always had a strong history in retail solutions, and we are delighted to have Steven join us to continue that momentum.”
Commenting on his new role, Moy said, “Roundarch Isobar has a proven track record in creating ground breaking, omni-channel digital experiences for a wide range of clients. Joining this award-winning team as the commerce lead means that I can help elevate Roundarch Isobar’s expertise to create more innovative solutions, connect brands and empower their always-on consumers. I look forward to showcasing how Roundarch Isobar can help clients boost their customer engagement and customer loyalty metrics.”