Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Rothco Brings Ireland's Ancient East to Life in Stunning Fáilte Ireland Tourism Film

Creative 376 Add to collection

New spot highlights the power of storytelling when it comes to visiting the Emerald Isle

Rothco Brings Ireland's Ancient East to Life in Stunning Fáilte Ireland Tourism Film
After the enormous success of the Wild Atlantic Way, Fáilte Ireland were looking at the possibility of a difficult second album. So when it came to launching Ireland’s Ancient East, they asked Rothco to help them to create a completely unique campaign to launch their new brand.

The challenge with Ireland’s Ancient East is that people believe they already know all that the region has to offer. So how do you make people reconsider somewhere they think they already know? You have to show it to them in a new way.



One of the most unique things about Ireland’s Ancient East are the stories you hear whilst you are there. You can visit again and again and always learn something new or amazing. Did you know the bones of St Nicholas are buried on a farm in Kilkenny? Or that both the oldest and youngest soldiers to die in World War 1 were from Waterford? Or that the oldest working lighthouse in the world is in Wexford? Every visit will unearth some new gem or story that you will continue to retell for years after. And thus the idea of our campaign was born… 

Great stories stay with you forever.

In order to bring to life the richness and longevity of the stories of Ireland’s Ancient East, Rothco created a 60 second TV commercial entitled “Bedtime Stories” about a little boy who can’t get to sleep. His dad begins to tell him stories from a big orange book and they are transported to the wonderful landscapes of Ireland’s Ancient East. The twist comes at the end when the spot reveals where the stories are really from.

Commenting on the campaign, Business Director Jimi McGrath says, "This campaign is our first production with Fáilte Ireland since we were awarded the business at the end of 2015. Ireland’s Ancient East presented a great opportunity to do something different in the category and the team in Fáilte Ireland had a real desire to break with the norms. We needed to go beyond the cliché of just pretty locations and land a big idea that great stories stay with you forever. The integrated campaign is further brought to life through fantastic collaboration with our partners in Mindshare, The Reputations Agency and In The Company of Huskies."

The commercial was directed by D.A.D.D.Y (Mike Ahern and Enda Loughman), produced by Red Rage and features music from the Ivor Novello award-winning Villagers – “That Day” recorded live at RAK for the album “Where have you been all my life?”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Song: Villagers - 'That Day'

Sound Design: Mark Richards @ Mutiny

Offline

Editor: Jake Walshe

Creative Agency

Account Executive: Karen Jenny

Art Director: Stephen Rogers

Copywriter: Shane O'Brien

Creative Agency: Rothco

Digital Strategy: Emer Fitzgerald

Executive Creative Director: Alan Kelly

Executive Producer: Margaret Levingstone

Producer: Laura Ellis

Social: Amy Lyons

Strategy: Fay Quilligan

Production Company

Director: D.A.D.D.Y (Mike Ahern & Enda Loughman)

DOP: Ivan McCullough

Photographer : Kevin Griffin

Producer: Gary Moore

Production Company: Red Rage Films

Client

Advertiser: Fáilte Ireland

Post Production / VFX

Colourist: Gary Curran @ Outer Limits

Post Production Company: Screen Scene

ROTHCO, Wed, 15 Jun 2016 10:22:19 GMT