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Rostelecom Releases First-Ever Web Series Hosted on YouTube PreRolls

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Created by BBDO Russia's BOOTLEG, 'The Buzz' tells dramatic stories in ten-second long bursts

Rostelecom Releases First-Ever Web Series Hosted on YouTube PreRolls
These days TV series have become an essential part of modern culture: people much prefer watching one season compared to three or four movies... So in comes the first web series that won't waste your time - pre-roll drama The Buzz.

BOOTLEG (part of BBDO Group) and telecom provider ‘Rostelecom’ have launched the first web series in pre-rolls. 34 episodes last only 10 seconds each and deliver both the story and the brand message.

"The story flow of a web series was created to link every episode with a specific brand product, service or action and unite all 34 episodes in one big story with drama, set-up and culmination," says Alesha Starodubov, creative director of BOOTLEG.


The main feature of pre-roll drama ‘The Buzz’ is that all episodes are targeted on viewer consistently. This unique placement allows every user to watch episodes one by one regardless of the time or location they are browsing YouTube. If they're interested, users can click on the pre-roll, visit ‘The Buzz’ homepage and watch the rest of the episodes, as well as purchase brand services and products.

As of today, the total number of the first 5 episodes has reached 7.5 million views.


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Creative Agency

Creative Agency: BBDO Russia

Producer: Ekaterina Kruchkova

Senior Copywriter: Nikita Nikiforov

Senior Art Director: Anton Chalov

Client

Advertiser: Rostelecom

Categories: Media and Entertainment, Streaming Services

lbbonline.com, Wed, 21 Mar 2018 15:45:12 GMT