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Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning

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Seawater in a can gives passersby at a port discount on new flotation vests
Rosapark's Canned Drink Stunt Gives Customers a Taste of Drowning

In France, one in three sailors hit the water without a life jacket. To promote the new Izeber50 flotation vest, Rosapark hit the port of Marseille, and other spots in the south of France, to distribute WAVE, a new drink with a twist.

That twist? Each can contained 100% seawater. The agency captured the startled customers promptly spitting out the 'drink' to hilarious results. It wasn't all bad for them though, as each can also served as a coupon for 30% off in Decathlon stores.



video
A taste of drowning
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Creative Agency

Account Management: Rozenn Traineau

Art Director: Julien Saurin

Copywriter: Nicolas Gadesaude

President: Jean Francois Sacco, Jean-Patrick Chiquiar, Gilles Fichteberg

Producer: Delphine Cotellon, Justine Dudognon

Client

Brand Communications Manager: David Martinelly

Genres: Comedy

Categories: Sports and Leisure, Outdoor Equipment

Rosapark, Thu, 11 Jun 2015 14:37:26 GMT