Rooster Riles Up a Revolution in DDB Paris' Chaotic Far Cry 6 Spot

On a paradise island, you would expect people to live peacefully. But in Ubisoft's Far Cry series, that's never the case. Even less on Yara’s Island, stronghold of the gaming saga’s latest instalment.

Kidnapped to entertain the soldiers of Antón Castillo’s dictatorial regime, played by Giancarlo Esposito (Breaking Bad), a rooster with a badass look and punk attitude escapes to his freedom in this chaotic spot from DDB Paris.

Throughout his race, he will lay the foundations of a revolution among the fed-up inhabitants of the island. Alongside Dani Rojas, the heroine (or hero) of the game, they will gradually decide to rise up against the regime that oppresses them.

The commercial is a frantic and breathtaking race produced by Traktor and animated by Swedish studio ILP - Important Looking Pirates (in charge of the VFX of Mandalorian, Westworld or Watchmen) who used motion capture to give this CGI film a real-life look.