Wed, 29 Sep 2021 09:31:00 GMT
On a paradise island, you would expect people to live peacefully. But in Ubisoft's Far Cry series, that's never the case. Even less on Yara’s Island, stronghold of the gaming saga’s latest instalment.
Kidnapped to entertain the soldiers of Antón Castillo’s dictatorial regime, played by Giancarlo Esposito (Breaking Bad), a rooster with a badass look and punk attitude escapes to his freedom in this chaotic spot from DDB Paris.
Throughout his race, he will lay the foundations of a revolution among the fed-up inhabitants of the island. Alongside Dani Rojas, the heroine (or hero) of the game, they will gradually decide to rise up against the regime that oppresses them.
The commercial is a frantic and breathtaking race produced by Traktor and animated by Swedish studio ILP - Important Looking Pirates (in charge of the VFX of Mandalorian, Westworld or Watchmen) who used motion capture to give this CGI film a real-life look.view more - Creative
Advertiser supervisors: Geoffroy SARDIN, Lionel HILLER, Édouard D’ALNOIS, Julia CHOURGNOZ-VILLANO, Maxime GUERLUS, Baptiste RAMBAUD, Louis RAYNAUD, Arnault LE MAISTRE
Agency: DDB Paris
Creative Director: Alexander KALCHEV
Artistic Director: Clara NOGUIER
Copywriter: Olivier LE LOSTEC
Agency supervisors: Vincent LÉORAT, Mathieu BLIGUET, Tanguy MORTREUIL, Lena LIEUVIN, Arnaud TEXEREAU
Strategic planner: Dominique CASTELLANO
Head of Strategic Planning: Sébastien GENTY
TV Producers: Corinne PERSCH, Gaëlle DE-POMPIGNAN
Producer: Greg PANTEIX
Studio: ILP - Important Looking Pirates
Music: Composition originale Mr Viktor & DDB Paris - Cédric Boit & Clément Reynaud
Music Supervisor: Marine CREMER
Mix and Sound Design: Machine Sound
PR Director: Anne-Marie GIBERT
Genres: Visual VFX, Action
Categories: Gaming, Sports and LeisureDDB Paris, Wed, 29 Sep 2021 09:31:00 GMT