Rooster Post Production
Fri, 22 Jul 2016 20:37:15 GMT
Grey Canada, editor Marc Langley and Untitled Films won Canada’s first Lions for its bold 'Ladyballs' campaign to raise awareness about ovarian cancer.
The campaign picked up a Silver Lion in the Fundraising and Advocacy category of the Health & Wellness competition, part of the Health Lions handed out on the Saturday evening in Cannes.
Since its January debut, 'Ladyballs' has become a runaway success for Ovarian Cancer Canada. According to the organisation, the campaign led to a spike in calls across the country, with one caller in particular citing radio spots as the reason for her $100,000 donation.