Peach
dlmdd
liahome
mo-sys
I Like Music
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Roni Shao Joins COMPULSORY for UK Representation

Hires, Wins & Business 112 Add to collection

Roni's latest project 'Frontiers 边疆' was part of Nowness’ #chinawave series for emerging artists in China

Roni Shao Joins COMPULSORY for UK Representation

Shanghai-based director Roni Shao has joined COMPULSORY for UK representation.

Roni often explores Chinese youth culture through his work using the camera to bring a unique perspective on subjects entrenched in the music, street art, fashion and sports scenes. Roni has also used this approach to craft high-energy commercials for brands such as Puma, Converse, Budweiser and Bose. 

The latest project 'Frontiers 边疆' for Nowness International depicts creative expressions from the new generation of emerging artists in China, as part of Nowness’ #chinawave series. The film captures performances from underground music maven Yehaiyahan, photographer and model Huang Jiaqi, Jia Wei from Beijing hip hop crew Purple Soul, Shibari practitioner Hua Who, audiovisual innovators Alex Wang & ChillChill, drag performer Yi Hao, post-punk band Absolute Purity and dancer Yanhao. “Chinese youth have all become creators on social media,” Roni said about directing the artists/performers. “I started to wonder about the nature of self-expression today, particularly in the field of underground subcultures.”

Speaking of Roni's arrival on the COMPULSORY roster, Kadri Mahmoud said: “Roni represents the exciting side of globalisation for the film industry, taking his Eastern roots and applying them across unique opportunities. This is something we are really excited about and have been championing for years; recognising new and untapped talent across the world - and building an infrastructure around them. Thankfully we now work in an environment where brands and clients want to work with international, multi-cultural directors and we are happy to be apart of that development.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Nowness

Production Company

Production Company: COMPULSORY

Executive Producer: Kadri Mahmoud

Director: Roni Shao

COMPULSORY., Mon, 01 Jul 2019 17:17:53 GMT