With America buzzing about Bud Light’s Super Bowl spot starring Amy Schumer and Seth Rogen, Wieden+Kennedy New York has released a new video as part of the Bud Light Party campaign – starring none other than Ronda Rousey.
Rousey shot the content last month in LA with Schumer and Rogen, with Schumer posting an Instagram photo from the set that spurred rumors about Rousey’s role in Bud Light’s Super Bowl spot. And while Rousey is not in the first ad launching as part of this campaign on CBS, the new video has her playing an active role in the #BudLightParty…as Schumer and Rogen’s security guard who “tackles” the issues.
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Creative Agency: W+K New York
Categories: Beers, Alcoholic Beverageslbbonline.com, Mon, 08 Feb 2016 10:25:44 GMT