Thu, 01 Dec 2016 02:47:36 GMT
Air New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and rising Kiwi acting star Julian Dennison to record a uniquely Kiwi take on one of the world's most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.
The online video Summer Wonderland captures the fun as Hunt for the Wilderpeople star Julian Dennison directs a reluctant Ronan Keating in a witty rewrite of Walking in a Winter Wonderland, to better reflect the festive season down under.
The spot marks the last work for Air NZ by outgoing Host ECD Bob McIntosh, who departs the agency at the end of this year.
Air New Zealand's General Manager Global Brand and Content Marketing Jodi Williams says the homegrown lyrics will remind local audiences of the moments that make a Kiwi Christmas, while the song also sends an enticing message to prospective visitors around the world.
"The idea of sleigh bells and snow doesn't really resonate for us in the Southern Hemisphere so we wanted to have fun with the concept of 'carol equality' and come up with a song we Kiwis and Aussies can relate to.
"We hope the video will not only spread festive cheer but will also stand out against more traditional Christmas advertising, inspiring travellers to come down and see you don't need winter to enjoy our wonderland."
Keating says that while he and Dennison are an unlikely duo, they had plenty of laughs recording the antipodean remix.
"I'm a big fan of New Zealand, both the country and the people and also of Air New Zealand. I love their humorous on board safety videos and of course, the great inflight experience.
"Working with Julian was a breeze - he's an absolute legend, incredibly professional, and to top it off, he can definitely sing."
Dennison plays the part of Ronan Keating's producer in the video and says even though he was in awe of the music legend, their jam session was one of his career highlights.
"My job in the video is to sell Ronan on the idea of a sunny outdoor Christmas - the kind of day I'm looking forward to sharing with my family, jamming on the guitar or ukulele and chillaxing.
"For me Christmas is about getting people together and in the groove, so what better way to celebrate than to cut a track on why a Kiwiana Christmas is epic," says Dennison.
Air New Zealand's Summer Wonderland was released today on the airline's social media channels.
Mix: Song Zu
Creative Agency: Host, Sydney
Production Company: Jungle
Genres: Music performance, Music & Sound Design, Comedy
Categories: Airlines, TravelHost/Havas, Thu, 01 Dec 2016 02:47:36 GMT