Ronaldo Trades Fútebol for Football in First Super Bowl Ad from Altice USA
Soccer star Cristiano Ronaldo takes to the American football field for the first time in campaign from Y&R
The world’s best soccer player, Cristiano Ronaldo, made his American football debut during last night’s Super Bowl, starring in Altice USA’s first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R. The spot follows Ronaldo as he discovers “football” in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike.
The campaign highlights Altice One, Altice USA’s all-in-one connectivity platform, combining internet, TV and WiFi all in one device - which is just as surprising as a futebol star playing football. The ad ran in the New York regional market.
To create buzz leading up to the big game, Ronaldo and NFL Fox Sports Insider Jay Glazer “leaked” footage of the soccer star in football gear via Instagram and Twitter, bantering back and forth to drive speculation and conversation.
'Ronaldo: You’ve Never Seen Anything Like It' (spot that ran during the game):
'Ronaldo: Futebol Vs. Football':view more - Creative
Account Executive: Madison Duke
Account Supervisor: Megan Falcone
Assistant Account Executive: Dominique Appel
Business Affairs: Janet Muentes
Creative Agency: Y&R
Executive Creative Director: Joao Coutinho
Executive Music Producer: Theresa Notartomaso
Group Account Directors: David Pomfret
Managing Director: Jessica Post
Print / OOH
Art Director: Pedro Lima
Director: José Pedro Sousa
Producer: Alberto Martins, Marissa Lando
Production Company: Middle Mile Production
VMLY&R - North America, Mon, 05 Feb 2018 15:42:24 GMT
Post Production / VFX
Post Production Company: Ingreme, Post Production