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Ronaldo, Rooney and Neymar Star in Nike's World Cup Ad



Brand's first pre-tournament ad by Wieden+Kennedy Portland and Jonathan Glazer

Ronaldo, Rooney and Neymar Star in Nike's World Cup Ad

In two months the globe's footballing elite are to head to Brazil for the ultimate gong: the World Cup. 

Taking a slightly more sincere approach than 2010's 'Write the Future' campaign, Nike has launched 'Risk Everything'. The campaign's first ad follows England's Wayne Rooney, Brazil's Neymar and Portugal's Cristiano Ronaldo dealing with pressure-mounting commentary voices in their heads. Each player is fearful that they won't live up to their respective nations expectations and hopes.

The ad was created by Wieden+Kennedy Portland and directed by Jonathan Glazer through Reset and ends with an almost skull and crossbones-like campaign emblem with the Nike swoosh imprinted into the skull's head. 


Client: Nike

Project: "Risk Everything"

Agency: Wieden + Kennedy

Creative Directors: Alberto Ponte / Ryan O'Rourke

Interactive Director: Dan Viens

Copywriter: Rick Herrera / Jeff Salomonsson

Art Director: Stuart Brown / Johan Arlig / Sezay Altinok

Producer: Andy Murillo

Executive Agency Producer: Matt Hunnicutt

Account Team: Karrelle Dixon / Alyssa Ramsey / Ricardo Hieber

Business Affairs: Karen Crossley

Executive Creative Directors: Mark Fitzloff / Susan Hoffman / Joe Staples

Production Company: Reset (representing Academy)

Director: Jonathan Glazer

Executive Producer: Simon Cooper / Jeff McDougall

Line Producer: Simon Cooper

Director of Photography: Barry Ackroyd /  Alex Barber

Editorial Company: The Quarry and Rock Paper Scissors

Editors: Paul Watts / Mark Whelan

Post Producer: Shada Shariatzadeh

Post Executive Producer: Carol Lynn Weaver

VFX Company: The Mission

VFX Supervisor: Rob Trent

Flame Artist: Jan Cilliers

VFX Producer: Diana Cheng

Music+Sound Company: Original music by Squeak E Clean

Composer: Original music by Squeak E Clean; Justin Hori, Creative Director

Sound Designer: Johnnie Burn / Stephen Dewey

Producer: Carol Dunn for music

Mix Company: Barking Owl

Mixer: Brock Babcock

Producer: Whitney Fromholtz

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Genres: In-camera effects, People, Dialogue

Categories: Sportswear, Clothing and Fashion, Wed, 02 Apr 2014 10:36:14 GMT