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Ronald McDonalds proclaim their love for Taco Bell

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Deutsch LA show off their clever new ad

Ronald McDonalds proclaim their love for Taco Bell

If you’re going to introduce a new breakfast menu to a country used to eating breakfast a certain way, what better spokesman than a guy named Ronald McDonald? In a new campaign for Taco Bell’s breakfast menu, which is launching nationwide today, we found 25 real Ronald McDonalds and invited them to try Taco Bell breakfast—and they loved it.

The 25 Ronalds in “Wake Up, Live Más” are real people, found by talent agencies that specialize in non-actors for things like reality shows. The agencies combed through social media, including Facebook and LinkedIn, to find our stars. Some of the Ronalds, who’ve been teased about their names their whole lives, thought it was a prank call. 

“Wake Up, Live Más” was shot by Oscar-winning documentarian Errol Morris in order to bring a documentary style to the ad and help these non-actors open up on camera.

“The advertising had to have a scale that befitted the challenge of launching an entirely new day-part for Taco Bell. Something that had food and price wasn’t enough,” says Deutsch LA CEO Mike Sheldon. “It had to be something that caused a cultural conversation about what we eat for breakfast.”

You can see the spots below




Credits

Name/Length of Spots: Wake Up, Live Más


 

Client Contact:

Chief Marketing Officer: Chris Brandt                 

Brand Creative Director: Tracee Larocca            

Director, Brand Experience: Aron North

Manager, Brand Experience: Ashley Prollomante

 

Deutsch Creative Credits and Titles:

Chief Creative Officer: Pete Favat

Executive Creative Director: Brett Craig

Experiential Executive Creative Director: Daniel Chu

Creative Director:  Jason Karley

Creative Director: Josh DiMarcantonio

Integrated Creative Director: Xavier Teo

Senior Art Director: Jeremiah Wassom

Senior Copywriter: Armando Samuels

Experiential ACD:  Amy Boe

Experiential Copywriter: Catharine Ogletree

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Senior Producer: Alison McMahon

Music Supervisor: Dave Rocco


Moxie Pictures

Director: Errol Morris
Director of Photography: Dariusz Wolski
Executive Producer: Robert Fernandez
Line Producer: Julie Ahlberg
1st A.D.: Rick Lange

Rock Paper Scissors

Editor: Grant Surmi  
Assistant Editor: Arielle Zakowski
Executive Producer: C.L. Weaver
Producer: Shada Shariatzadeh

A52

Colorist:  Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack

Kusiak Music

Composer: John Kusiak

Lime Studios

Mixer:  Mark Meyuhas
Assistant: Matt Milller
Producer:  Jessica Locke
view more - Creative
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Genres: People

Categories: Fast food, Retail and Restaurants

lbbonline.com, Fri, 28 Mar 2014 11:30:08 GMT