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Ronald McDonald House Helps Family Life Carry on for Those with Seriously Ill Children

Creative 158 Add to collection

The new campaign developed by DDB Sydney tells the emotional stories of six real families

Ronald McDonald House Helps Family Life Carry on for Those with Seriously Ill Children
Ronald McDonald House Charities has released a new campaign via DDB Sydney that tells the emotional stories of six real families whose lives have been impacted by the illness of a child.

The campaign highlights the importance of everyday family life when a child is undergoing treatment for a serious illness. Ronald McDonald House creates a home away from home and provides a range of services to help family life carry on.


Of the different children and families featured, each child has a different story to reflect the diverse range of people that access services of Ronald McDonald House Charities.

The stories and scenarios showcase the everyday moments that mean so much to these families; Raph loves bath time, Taylor is a little devil at dinner-time and Scout and London love playing ‘rough and tumble’ with Daddy. Often these everyday moments can be taken for granted, but for a family with a sick child, it’s these everyday moments that make all the difference.


The charity started in Australia in 1981 and now has 18 Houses around the country that help keep families together and close to the hospital. As the charities’ first significant brand campaign, the ads help communicate what the charity does and the important role it plays in the lives of families.


Says David Joubert, creative partner, DDB Sydney: “We are proud to partner with RMHC and support the incredible work they do. In creating the campaign, it was extremely important that we featured real families and captured the real and raw emotion felt by them. We hope this work inspires Australians to support Ronald McDonald House Charities.”


Says Barbara Ryan, CEO, Ronald McDonald House Charities Australia: “This is such an important campaign for our charity, and we hope it will help us increase people’s understanding of our vital work for seriously ill children and their families. It has been a true partnership with DDB to create an authentic campaign that beautifully represents the families we support and communicates our need for funding to continue our work into the future.”

The campaign will be running across TV, digital and print from the 7th July.

Find out how you can get involved here.
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Production Company

Director: Celeste Geer

DOP: Sam Chiplin

Edit: The Editors, Sydney

Editor: Alexandre De Franceschi Ase

Executive Producer: Pip Smart

Managing Director: Michael Ritchie

Music: Song Zu

Producer: Kat Latour

Production Company: Revolver/Will O’Rourke

Sound Engineer: Abby Sie and Alex Mills, Song Zu

Still Photographer: James Geer

Creative Agency

Chief Creative Officer: Ben Welsh

Creative Agency: DDB Sydney

Creative Partners: David Joubert, Matt Chandler

Designers: Ramon Rodriguez, Paul Jansen

Executive Creative Director: Tara Ford

Group Business Director: Nick Cleeve

Head of Integrated Content: Sevda Cemo

Marketing Director: Priya Patel, Leif Stromnes (Managing Director Strategy and Innovation)

Media Agency: OMD

Senior Business Manager: Lisa Dickinson-Fox

Senior Producer: Tania Jeram

Genres: Documentary, People, Storytelling

Categories: Medical Associations, Healthcare and Wellness

DDB Sydney, Tue, 09 Jul 2019 05:41:28 GMT