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Romanians Scare Away Their Frights This Halloween in First Bank Campaign from Cheil | Centrade



Cheil | Centrade, chosen as First Bank’s strategic communication partner, has launched a new campaign from the First Bank Studios series

Romanians Scare Away Their Frights This Halloween in First Bank Campaign from Cheil | Centrade

“On Halloween, scare your bank!” returns. This time, the insight from which the agency started was represented by the 'fright' that Romanians have in the financial field, such as the fright that they do not have enough money for a new car, maybe even a hybrid, like everyone else has, or that they might have an emergency, such as a major malfunction at the apartment’s central heating, or, why not? the fright that due to so many homemade cookies during the pandemic, they will need implants. Dental implants.

In a 360° campaign including ATL, Digital, Media or Social Media, consumers are invited to “scare away” their frights and their current bank, applying through video banking for a Personal Loan with Refinancing, at a small horror interest rate during the promotion campaign, from only 6,66%.   

All they have to do is access banking in a live video call with a First Bank operator. They can thus easily and quickly obtain a refinancing in RON at one of the best interest rates on the market. The offer can also be accessed throughout the First Bank branch network.

“Halloween, probably the most beloved American holiday, has entered Romanian culture for some time now and inspired us to offer Romanian consumers a piece of First Bank’s DNA, The American Way. With the help of this product of Personal Loan with Refinancing from First Bank, we believe that the financial “frights” of Romanians can be better controlled, and the context gave us the opportunity to dramatise this in line with what we have communicated so far, in a simple, funny, but easy-to-understand by everyone, the way our clients have been used to,” says Viorel Ruse, marketing and communication director at First Bank.

“This year’s campaign gives consumers the scene, in the spirit of the brand’s ‘We put people first’ value. So, we collected the most popular financial frights of consumers, and used them both in the TV and radio spot, and digital communication,” adds Mihai Gongu, executive creative director, Cheil | Centrade.

Carmen Miruță, client service and new business director at Cheil | Centrade adds that: “This year we took the EFFIE Awards stage together with First Bank, which was the culmination of our first year of working together, and the Halloween campaign was one of the shortlisted ones. We are convinced that the 2nd edition will have the same success, with outstanding results and positive impact within the brand indicators.

First Bank provides a wide range of financial products and services to individuals, legal entities, and small and medium enterprises. First Bank has its headquarters in Bucharest and over 130,000 active clients.

For more information, we invite you to visit


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Genres: Dialogue, People

Categories: Banking, Finance

Cheil Centrade, Wed, 27 Oct 2021 14:08:44 GMT