The most recent edition of Inspirational Brands & Leaders by WCRC unveiled India’s inspirational leaders across industries and sectors, where Rohit Ohri, group chairman and CEO, FCB India, was honoured as India’s Inspirational Leader 2020 in Advertising. The virtual event to celebrate the winners is planned for 28th November 2020.
Rohit leads FCB India, an IPG company. He is known for his deep passion for game-changing ideas that not only build brands with purpose for clients but also transform our communities, societies and the world at large.
In a career span of nearly thirty years, his track record in driving organisational efficiency has catapulted agencies and brands to grow consistently. His history of turning around organisations is indeed inspirational. Before FCB, Rohit has worked with JWT and Dentsu India. Under his leadership, JWT India became the most profitable office of JWT globally, and Dentsu India became the fastest growing agency in the Dentsu world.
The creative transformation of FCB India has been lauded by the industry. FCB India is now the most creatively awarded Indian agency, named the number one creative agency in India by the One Show Global Creative Rankings 2020, and was also recognised as the ‘most awarded’ agency at D&AD Awards and ONE SHOW 2020. Not to mention the Gold hat trick at the Andy Awards, a Gold and Special Award at WARC Awards and a Black Elephant, the highest honour at Kyoorius Awards.
The agency has also been consistently rising in its image rankings in India’s most recognised agency rankings - the Brand Equity Agency Reckoner. It is currently ranked number five - its highest ranking ever.
The WCRC, India’s leading brand equity management and consulting firm, chose the leaders based on an individual’s innovative methods and industry defining strategies that are truly inspirational.
Speaking on being chosen as India’s Inspirational Leader 2020 in Advertising, Rohit said: “I’m humbled to be named Inspirational Leader 2020 by WCRC. I believe that leadership in not about a title or a designation. It’s about impact, influence and inspiration. I draw my inspiration everyday from my people, my brands and my clients.”
Rohit has earned top accolades, including being named amongst the Top 10 Most Influential Leaders in Advertising by ET Brand Equity - Agency Reckoner (2019), Top 20 Most Influential Leaders in Advertising by ET Brand Equity - Agency Reckoner (2018), Most Trusted CEO for two consecutive years (2018 and 2019) one of the Top 10 Advertising Gurus in India by The Indian Express’s 100 Most Powerful People in India Survey for three consecutive years (2012 – 2014) and receiving Campaign India’s A-Lister title for five consecutive years (2010 – 2014), to name a few.