Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Rogue Films & Cirque du Soleil Beautifully Visualise a Revolution in Lipton Tea

Creative 1.2k Add to collection

Saam Farahmand directs an enthralling routine through Tribal Worldwide London in collaboration with adam&eveDDB

Rogue Films & Cirque du Soleil Beautifully Visualise a Revolution in Lipton Tea

Saam Farahmand at ROGUE FILMS created this revolutionary advertisement for Lipton’s new TO Tea machine for Tribal Worldwide London in collaboration with adam&eveDDB.

Saam Farahmand is an award winning music video director, and in this project he works with a renowned team of artists and performers including Cirque du Soleil.

The advert combines cutting-edge filming techniques with beautiful in-air and underwater performances by Cirque du Soleil. These tangibly visualise T.O by Lipton in action and show the ‘revolution in flavour’.

The ad draws inspiration from T.O by Lipton’s visible brew orb, a unique aspect of the product – in which you can see the tea brewing.  To create a visualisation of the tea leaves dancing and blending inside the orb, Cirque du Soleil performed underwater in colourful outfits representing specific flavours - each one behaving as the tea leaves and capturing the spirit and essence of the brewing process.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: The Mill

Production Company

DOP: Alex Barber

Executive Producer: David Van Der Gaag

Producer: Maddy Easton

Production Company: Rogue

Production Designer: David Lee


Music Supervision: Big Sync Music

Sound Design: Geoff Wong

Creative Agency

Account Management: Arpan Roychoudhury, Glen Lomas

Creative Agency: Tribal Worldwide/ Adam&EveDDB

Creatives: Sam Turk

Executive Creative Director: Simon Poett

Producer: Ben Sharpe

Genres: Choreography, In-camera effects, Music performance

Categories: Soft Drinks, Hot Beverages

Rogue Films, Thu, 19 Nov 2015 10:42:40 GMT