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Creative in association withGear Seven
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Roger Federer and Trevor Noah Take a Grand Train Tour with Swiss Tourism

27/04/2023
Production Company
Los Angeles, USA
253
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Hilarious campaign from Tom Hooper, TUNA and SMUGGLER explores the picturesque landscape of the country

Oscar-winning director Tom Hooper embarks upon 'The Grand Train Tour' of Switzerland with legendary tennis player Roger Federer and South African comedian Trevor Noah for Swiss Tourism. 

Produced by TUNA in association with SMUGGLER, the tennis star and comedian engage in playful banter about why a tourism ad doesn’t need to be funny.  The duo mistakenly board a train headed in the wrong direction and immediately realise their blunder as they see the film crew aboard the train across the platform.

The meta-comedy is a clever way to explore the picturesque landscape and all Switzerland has to offer enroute to Interlaken. The spot is the latest long-form offering from Swiss Tourism highlighted by smart writing, nuanced direction, and natural performances from its stars.

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