Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Rodeo Show's McCoy | Meyer Bring Out the Bold In New Listerine UK Campaign

Creative 167 Add to collection

Spots explore the less-than-ordinary daily routines of breakdancer Dan Dewhirst and stuntwoman Christie Aaria Emby

Rodeo Show's McCoy | Meyer Bring Out the Bold In New Listerine UK Campaign

Venice-CA production company Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new LISTERINE UK “Bring Out The Bold” campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal. With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual.

The directing duo infuses their signature comedic flair to create a narrative that highlights the thrilling moves of both the break dancer and the stuntwoman, augmenting seemingly mundane and ordinary daily activities like cutting butter and making a smoothie with the utmost stylised finesse. The dynamic stunt scene by Christie Aaria Emby was filmed at St. Anne’s Cathedral in London, where scenes from the action film 28 Days Later were also shot. 

“It's always great to work with a brand that grants us complete creative freedom to insert our cheeky sense of humour,” notes the directing duo. “Most importantly, Christie and Dan proved to be incredible talent, with unmistakable charm that exudes in every frame. We're already looking forward to our next project with LISTERINE UK coming this summer."




view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Composer: Adrian Walther

Offline

Editor: David Andreini, Cutters LA

Post Production / VFX

VFX Supervisor: Patrick Kujawski

Production Company

Director: Mccoy | Meyer

DOP: Ryan Wood

Creative Agency

Creative Agency: MRY, J. Walter Thompson Worldwide, Tongal

Executive Producer: Scott Killinger

Producer: Joseph Ryan Martinez, Courtney Harmstone

Genres: Choreography

Categories: Dental Care, Beauty & Health

Press Kitchen, Mon, 17 Apr 2017 19:06:10 GMT