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Rodeo FX and BLVD-MTL Join Forces 

Hires, Wins & Business 73 Add to collection

Award-winning VFX house acquires audio, content and experiential studio

Rodeo FX and BLVD-MTL Join Forces 

Montréal’s independent visual effects powerhouse Rodeo FX has acquired local creative studio BLVD-MTL. Known for first-rate client services and award-winning audio, experiential and content production, BLVD-MTL will be joining the Rodeo FX group of creative services, which include its Advertising and Live Action divisions and the high-end photography studio Rodeo Production.

“Andres and I are both artists at heart and we both started our companies driven by creative excellence,” says Sébastien Moreau, CEO of Rodeo FX, about BLVD-MTL’s CEO and owner Andres Norambuena. “There’s a natural synergy between us and our new partnership fits perfectly with Rodeo’s values.” Sébastien began as a visual effects artist and Andres built his studio as a passionate sound engineer. The merging of these two reputable, locally owned companies will allow them to share large-scale production projects, as well as exchange technical savvy and offer local and international clients a well-rounded, full-service creative studio.

Under Norambuena’s leadership, Rodeo FX, BLVD-MTL and Rodeo Production will consolidate all of their advertising, content and experiential activities. In addition to offering top-tier production services locally, the company plans to promote Québec’s creative and technological expertise internationally, and together they'll continue bringing ambitious projects from around the world to the talent right here in Québec. With Rodeo FX’s international expansions, these ambitions are all within reach.

“When we started discussions with Sébastien, it was a natural fit and we feel such pride in joining the Rodeo FX family,” says Andres. “We’re excited to join an independent company from Québec that puts the well-being and expression of its artists at the heart of its mission. Sébastien and I truly share a common vision for our work, our employees, and our clients.” For now, the BLVD-MTL team will keep their brand identity and continue to work independently as a separate entity, while gradually working towards combining all services. 

As BLVD-MTL’s current clients already know well, one of their greatest strengths has always been their responsiveness and accessibility. In fact, both companies have built solid reputations in the industry and share a passion for excellent client service and going the extra mile.

Recently nominated for several Emmy Awards, Rodeo FX now includes more than 650 employees and contributes to some of the world’s most renowned series and films from top Hollywood studios, while its boutique studio, Alchemy24, focuses on Québec-based films and projects. For his part, Andres founded ‘Boogie’ in 2006 as a sound studio, which later became BLVD-MTL, a full-service creative studio. They now have over 50 employees and work with the biggest agencies, delivering exceptional mixing, sound design, content and experience.

“We love what BLVD-MTL is creating and through this union, we plan to take our service offering to another level, pushing the boundaries of what we can deliver creatively even further,” says Sébastien. “We’re confident that our shared values and combined talents will benefit our employees, our clients, and ultimately, our creativity.”

These new partners are thrilled to start collaborating on exciting projects, and most importantly, focus on the newly combined power of their creative DNA.

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BLVD, Fri, 04 Sep 2020 09:51:24 GMT