Rockshore Launches Second Wave of 'Through the Line' Campaign
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‘This is Rockshore’ celebrates long weekends, refreshing times and catching up with friends in the great outdoors
Rockshore, a brand inspired by the bracing refreshment of the Atlantic coast, has unveiled a new through the line campaign launching today and running across TVC, Digital, and Social channels.
Created by BBDO Dublin, the campaign was shot on location across the Kerry coastline. Backdropped against the rugged Atlantic coast, 'This is Rockshore' champions the invigorating freedom and refreshment we enjoy from a trip away with real mates. The story is served up by a cast of real friends, who headed off on a camping expedition to enjoy a fun-filled weekend of surf, exploration, and craic before settling down around the campsite to enjoy the refreshing taste of Rockshore lager and cider.
After the weekend is over they return to their everyday lives and the humdrum of routine, before reuniting in their local pub to reconnect, relive their memories, and once again enjoy the refreshing taste of Rockshore. Alongside the TVC, a full suite of bespoke digital creative has been developed to connect with the target audience of 25-34 year olds with contextual messaging in the right place, and the right time.
Senior brand manager, Diageo Jeanette Levis said: “We’re delighted to celebrate the next chapter in the Rockshore brand story with 'This is Rockshore'. Our digitally lead campaign will connect with our target audience at exactly the right time in their lives."
“It’s a joy seeing the next phase of the Rockshore story come to life," said Dylan Cotter, executive creative director, BBDO Dublin. "The Rockshore world represents great times with a gang of real friends, and that genuine feeling of freedom and refreshment that we all connect with the West of Ireland”
Executive Creative Director: Dylan Cotter
Art Director: Kirk Bannon
Copywriter: Ben Clifford
Head of Account Management: Caitriona Ni Laoire
Senior Account Manager: Lara Walsh
Producer: Andrew Counihan
Planner: Patrick McConville
Head of Beer Portfolio, Europe Marketing, Diageo: Stuart Kinch
Senior Brand Manager, Diageo: Jeanette Levis
Consumer Planning Manager, Beer, Europe at Diageo: Shomik A Ray