Mon, 02 Jun 2014 10:00:22 GMT
Some things in this life were made for each other. Like cars and music. It’s great rocking out to music while you drive, but what if your favorite bands were actually playing live in the car? Enter Nissan with the #OffTheStage Music Video Series.
Created to celebrate what happens on the road in-between shows, Nissan USA’s #OffTheStage features an eclectic lineup of artists performing intimate and innovative versions of their songs. The unique part? All the bands perform inside of a Nissan.
Showcasing up and coming road-hardy artists, viewers will get exciting and unique experiences as each band reinterprets one of their own songs. No big equipment, no mixing desks. Just stripped-back performances confined to, and liberated by, the interior of different Nissan models.
“#OffTheStage promotes one of the best parts of driving - listening to music,” said Erich Marx, director, Interactive & Social Media Marketing, Nissan North America, Inc. “Through this new series on iTunes radio, we are able to create an innovative music showcase featuring hot new acts and the versatility of Nissan products at the same time.”
The exciting #OffTheStage series kicks-off with LA-based rock group PAPA. Fresh off a world tour that included a critically acclaimed stop at SXSW, PAPA jumped into a Nissan Pathfinder with an amp to perform their stadium rock single “Put Me To Work,” yielding surprisingly intimate results.
“It’s always good to deconstruct your songs and cut the fat to get to the heart of the matter,” says PAPA’s drumming front man Darren Weiss.
The series launches on iTunes Radio in May and will continue through early fall with a new video releasing each month. Future acts include Swedish trio NONONO, indie rock darlings Local Natives, and synth-heavy funk ensemble Tuxedo.
Nissan USA was a launch sponsor on iTunes Radio when it launched in September 2013. #OffTheStage builds on that partnership and continues to push the Nissan global brand platform of Innovation That Excites.
Global Creative President: Rob Schwartz
Chief Creative Officer: Stephen Butler
Creative Director, Americas: Tito Melega
Creative Director, Americas: Karl Dunn
Associate Creative Director / Writer: Lauren Smith
Art Director: Kate O’Connor
Art Director: Mike Blanch
Managing Director: Peter Bracegirdle
Account Director: Craig Werwa
Management Supervisor: Desiree Ho
Management Supervisor: Jennifer Boswell
Planning Director: Oke Muller
Senior Strategist: Kyle Luhr
Director of Product Strategy: Joel Weeks
Senior Product Strategist: Mark McNaul
Head of Digital Production: Peter Bassett
Executive Digital Producer: Brian Jarmon
Digital Producer: Kiley Story
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Nora Cicuto
Director: Farm League – Tim Wheeler
Production Company: Farm League
Executive Producer: Farm League – Tim Lynch
Head of Production: Farm League – Michael Pizzo
Producer: Farm League – David Burden
DP: Farm League – Joe Aguirre
Editorial: Farm League – Wyatt Seavern
Color: Farm League- Ian McGee
Sound Design/Mix: Farm League – Ian McGee
Genres: Music performance, People
Categories: Automotive, CarsTBWA Worldwide, Mon, 02 Jun 2014 10:00:22 GMT