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Rock and Fajita Rolls in Taco Bell's New Spot by Deutsch

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Deutsch helps the restaurant create a punk music-video like spot with an original track for broadcast, radio and online

Rock and Fajita Rolls in Taco Bell's New Spot by Deutsch

Today, Taco Bell debuted a music video-like spot titled “Punk Show,” featuring an original track to encourage fans to join the reBELLution and order tacos at their next party. The idea is that when it comes to parties, people often forget about tacos.

The campaign is running on broadcast, radio and social through the end of the year and was created by Deutsch.

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Chief Marketing Officer: Marisa Thalberg

SVP, Advertising & Brand Engagement: Tracee Larocca

Director of Advertising: Ashley Prollamante

Manager, Brand Experience: Amanda Barbosa

Associate Manager, Brand Experience: Emma Cartwright

Food Consultant: Carolyn Avelino


Advertising Agency: Deutsch Inc.


Creative Director: Jeremiah Wassom

Creative Director: Chris Jones

Associate Creative Director : Daniel Chen

Art Director : Karter Krasselt


Head of Production: Diego de la Maza

Executive Integrated Producer : Paul Roy

Senior Integrated Producer : Samantha Bonom

Senior Music Supervisor : Chase Butters

Music Supervisor: Dez Davis

Executive Integrated Producer, Digital: Laura Tron

Senior Integrated Producer, Digital : Ariel Theraube

Associate Integrated Producer, Digital: Kemi Adeniji

Design Director: Jean-Lou Renoux

Designer: Jun Ikeya

Junior Designer: Jeremy Gozzip

Group Account Director: Matt Matzen

Group Account Director: Katie Klages

Account Supervisor: Keith Marsh

Account Executive: Eddy Perezic

Director of Integrated Business Affairs : Gabriela Farias

Executive Business Affairs Manager: Ken Rongey

Director of Broadcast Traffic : Carie Bonillo

Executive Broadcast Traffic Manager : Courtney Tylka

Senior Broadcast Traffic Manager : Ana Barraza

EVP, Head of Strategy: Kelsey Hodgkin

VP, Group Strategy Director : Armando Potter

Senior Strategist : Rebecca Chein

CEO, North America:

Chief Creative Officer, North America : Pete Favat

Chief Creative Officer, Los Angeles : Brett Craig

President, Los Angeles: Kim Getty

PRODUCTION (Live Action)

Company: Ruffian

Director: The Bobbsey Twins

DP: Alex Barber

Executive Producer: Robert Herman

Head of Production: Sheila Eisenstein

Line Producer: Ryan Ennis

Production Service Company / Budapest

Pioneer Producer: Juan Amin


Company: Cabin

Editor: Chan Hatcher

Assistant Editor: TBD

Managing Partner: Carr Schilling

Executive Producer: Remy Foxx

Executive Producer: Michelle Dorsch

Post (Color/VFX/Finishing)

Company: MPC

Creative Director: Claus Hansen

Senior Flame Artist: Benji Davidson

Managing Director: Robert Owens

Executive Producer: Meghan Lang

Executive Producer: Karena Ajamian

Producer: Michael Heil

Audio / Sound Design

Company: Lime Studios

Audio Mixer: Matt Miller

Assistant Mixer: Ian Connie

Executive Producer: Susie Boyajan


Music: Yessian

Categories: Food, Restaurant

Deutsch NY, Fri, 20 Sep 2019 13:37:38 GMT