Tribal Worldwide China has announced the appointment of Roc Zhao as Executive Creative Director of Tribal Worldwide Shanghai. Roc will be responsible for all creative work at the agency, working closely with Allen Wang, Managing Director of Tribal Worldwide, to provide a full suite of digital marketing and social media services to clients. Roc will report directly to Danny Chan, Chief Creative Officer of DDB China Group.
With over 15 years’ experience in digital marketing, creative branding and working in internet companies, Zhao is one of a rare few who can truly integrate traditional and digital advertising with internet foresight. Prior to joining Tribal Worldwide Shanghai, he was Creative Partner at NURUN. During his career, Zhao has also worked for VML, Baidu and O&M, and won accolades at many regional and international award shows, including Cannes, One Show, London Advertising Festival and Spikes, among others.
"Roc's expertise, passion for creativity, and great sense of humor is definitely what we need in today’s new creative industry. I look forward to working with Roc to build an even more exciting Tribal for our clients!" said Chan.
Wang also expressed his excitement about the new partnership: “Roc is a passionate industry veteran who is always on the lookout for new ideas, and new trends. Through this collaboration, we hope to bring fresh insights, new creativity and even greater results for our clients.”