senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

'Robot' & 'Hula'

11/09/2013
Advertising Agency
New York, USA
41
Share
Whybin\TBWA Sydney's first campaign for TAB

 

 

Whybin\TBWA Sydney’s first work for TAB launched last weekend, building on the ‘How’s your form?’ campaign that launched successfully last year.

 

The campaign will be spearheaded by two TVCs, ‘Robot’ and ‘Hula’, and supported through Outdoor, Print, Digital, Radio and In-store channels.

 

 

 

The campaign idea evolves the existing story of mates celebrating a magic moment at the TAB. ‘Robot’ and ‘Hula’ show how those spontaneous celebratory moves can become part of that mateship’s lore.

 

Glenn Lee, TAB’s General Manager Marketing Communications, said: “Sociability remains at the core of the TAB brand and as market leader we have license to claim ownership of celebrating winning moments with mates. Many of our competitors simply cannot deliver this emotional connection, merely shouting functional or price-based offers. The campaign leverages TAB’s unique assets: our venues, our staff, real life spontaneous celebrations, and is accompanied by our signature ‘Magic Moments’ soundtrack.”

 

Paul Bradbury, CEO of Whybin\TBWA added: “The TAB team has done a brilliant job establishing the ‘How’s your form?’ campaign platform. We feel confident we have continued the fun and enjoyment that this idea delivers.”



Agency: Whybin\TBWA Sydney
Client: TAB
Clients: Glenn Lee, Scott Colvin
Executive Creative Directors: Dave Bowman and Matty Burton
Creative Team: Clive Blackstone and Ken Buchan
Account Director: Richie Taaffe
Director: Sean Kruck
Production Company: Finch
Media Agency: OMD

SIGN UP FOR OUR NEWSLETTER
Work from TBWA Worldwide
Life at the Ringside
Finnish Institute for Health and Welfare
10/12/2024
14
0
Break the Loop
Stockholms Stadsmission
04/12/2024
13
0
Hong Kong Never Normal
Hong Kong Brands
26/11/2024
45
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0