Millennial Media (NYSE:MM) today announced Robert Woolfrey’s promotion to Managing Director, Asia Pacific. Robert was previously Managing Director for Southeast Asia, and has been instrumental in the rapid growth of the company’s client portfolio and staff in this region. In his new role, Robert will lead the company’s operations for the entire region out of Millennial Media’s Singapore office. Millennial Media is focused on redefining advertising using mobile as the foundation, working with brands, agencies, publishers, and developers.
“Robert has been instrumental in building our presence in Southeast Asia. I’m very pleased to announce that Robert will add high-growth markets such as Japan, Korea, and India to his remit. With his keen insight into the digital advertising landscape, I’m confident that Millennial Media will continue to grow from strength to strength under his leadership,” said Mollie Spilman, Executive Vice President, Global Sales and Operations, Millennial Media.
In the last 24 months, Millennial Media has become a partner of choice for agencies and developers in Asia. The Company’s client portfolio spans industries, including technology, finance, consumer products, automotive, food and beverage, and travel. Clients in the region include Buick, McDonald’s, Procter & Gamble, and Samsung, among others. The team has also expanded rapidly, from 12 employees in Singapore a year ago to over 35 today, and continues to grow.
Robert Woolfrey, Managing Director, Asia Pacific, Millennial Media, commented, “I’m grateful for this opportunity to spearhead Millennial Media’s growth in the broader region, the fastest growing and most exciting market for mobile advertising today. Over the past year, we have been steadily adding to our capabilities in order to serve our clients better. Millennial Media’s portfolio of advertising solutions, have seen strong uptake by brands and agencies in this region. In 2014, we see a focus on programmatic buying and measurement, and I look forward to bringing these advanced solutions to the rest of our clients in Asia-Pacific.”
As Managing Director of Asia Pacific, Robert will oversee Millennial Media’s growth in the broader region, tapping markets like Japan, China, and Korea. He will also be responsible for building relationships with developers and publishers, while working with premium brands and agencies to help them execute effective mobile advertising campaigns. Robert has been based in Asia since 2005 and worked with a number of multinationals in the digital marketing space. He also currently serves on the Mobile Marketing Association’s Asia Pacific Board of Directors.
For its work with Procter & Gamble’s Gillette, Millennial Media recently won a gold award for Best In-App Advertising and a silver award for the Best Mobile Advertising Solution at the Mob-Ex Awards 2013 in Singapore. The company also received a special recognition in the Media Company of the Year in Mobile category at the SMARTIES APAC 2013.
In September 2013, Millennial Media launched the Millennial Media Exchange (MMX) in partnership with AppNexus, enabling advertisers to buy mobile inventory more efficiently and on a real-time programmatic basis. Close on the heels of the MMX the company also launched Omni Measurement Solutions, a new suite of measurement products, specially designed to evaluate and demonstrate the effectiveness of mobile advertising campaigns. Most recently, Millennial Media announced the completion of its acquisition of Jumptap.