Thu, 29 Jan 2015 10:04:13 GMT
Following the success of its ‘Get Christmas Wrapped up’ campaign, The Post Office returns to TV screens across the UK on Sunday 1st February to launch an integrated campaign to support the launch of its new sub brand, Post Office Money. This coincides with the Post Office announcing that it will become one of the top five financial services providers by 2020.
The campaign, which was created by FCB Inferno, revisits the wacky world of Robert Webb, this time as the Minister of Money, with his trusted sidekick, Doobie the Dachshund. Seen inside a modern Post Office as he announces, “We help make money easier...” and viewers are then taken on a journey to discover Post Office Money’s award winning products available online, over the phone or through the Post Office’s extensive 11,500-strong branch network, which includes thousands of branches now open longer, including Sunday.
With over three million customers for banking and insurance products and nine million for foreign currency, the launch of Post Office Money through the new campaign will enable Post Office to be seen as a leading challenger brand for people looking for a great mortgage, current account, savings, travel insurance, foreign currency or anything else on their financial ‘to-do’ list.
Sharon Jiggins Managing Director at FCB Inferno said “The cheery Minister of Christmas proved to be an effective voice for the Post Office in December. His quirky delivery achieved cut-through at a time when other brands were at their most sentimental. Reinvented as the Minister of Money he again stands out with his alternate and humourous take on the situation.”
To further support the launch of the Post Office Money sub brand, media managed by Mindshare will involve digital out-of-home will launch across rail and underground networks, with motion digital outdoor at Liverpool Street, Waterloo and underground digital escalator panels from the 2nd February. Mobile and digital display ads, a first for Post Office Money will involve a series of fun games and quizzes to emphasise the ease of dealing with the brand. Dedicated social media activity, with content created by FCB Inferno, will further increase engagement throughout the campaign.
Pete Markey Chief Marketing Officer at Post Office said: “The launch of the Post Office Money sub brand is a very exciting step forward bringing great value products together for the first time through a brand that customers can trust. The new campaign reflects this by taking the customer on a journey of what the Post office really has to offer.”view more - Creative
Grade: Aubrey at Electric Theatre
Post Production Company: Unit Media
Art Director: Ali Dickinson
Chief Creative Officer: Al Young
Copywriter: Jack Walker
Creative Agency: FCB Inferno
Managing Director: Sharon Jiggins
Managing Partner: Kate Whitehead
Producer: Mandy Boyter & Alice Poole
Media Agency: Mindshare
Director: David Kerr
Producer: Victoria Lynn and Danny Fleet
Production Company: Hotspur and Argyle
Audio Post Production: Nick Angell @ Angell Sound
Sound Design: Christian Henson – Air Edel
Editor: Adam Spivey the Playroom
Producer: Ross Culligan
Categories: Banking, FinanceFCB EMEA, Thu, 29 Jan 2015 10:04:13 GMT