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Robbie Williams Dances with His Namesakes in New WW Film


Pop star features in Edelman UK's campaign for WW, the new Weight Watchers

Robbie Williams Dances with His Namesakes in New WW Film
In the week where many people have already forgotten New Year’s resolutions, WW – the new Weight Watchers - launches a campaign that aims to reignite our healthy intentions.  To showcase that healthy living really is For Every Body, pop star Robbie Williams invited four other Robbies to join him and his dance captain, Jenny Griffin, in the UK. Together, they set out to create moves to four of his most popular music videos to inspire movement: Rock DJ, Let Me Entertain You, Candy and Kids. 

Now that he has his namesakes moving, Robbie is calling on people all over the world to join him on his wellness journey and share their favorite moves on social media using #WWForEveryBody. With friends or on their own, in the streets, in their bedroom or even at the office, anyone who is inspired by the video can join for a chance to star on Robbie’s own social channels by February 18, 2019. 

“I want to get really healthy this year and WW is the first program that truly feels like it fits with my busy life," said Robbie. "It was great fun meeting my fellow Robbies and making moves to my hit songs. After all, healthy living should be fun and it shouldn’t be exclusive – it’s for every…ahem…Robbie.”  

“Having the name Robbie Williams, let’s just say I’ve had a few hotel room upgrades over the years,” added Robbie (not a pop star – yet). “It was brilliant meeting the man himself and even though I probably won’t be getting a job as one of his backing dancers anytime soon, it definitely inspired me to think about my own wellness and make an effort to live healthier.”

Bringing together the five Robbies is part of WW’s global 'For Every Body' campaign launching at a time when a recent global WW Wellness Survey shows 90% of participants identified improving their physical, mental and emotional wellbeing is one of their goals for 2019. The campaign aims to show that healthier living – whether that’s with healthier eating, moving more or developing a more helpful mindset – is something everyone can do. 

Everyone has their own reason to get healthy - their why - and WW has been inspiring millions of people for decades to live healthier and happier lives with science-based, evidence-proven programs.  Weight loss is the first step for many on their wellness journey and WW Freestyle™ is the most effective and livable program in the company’s history - proven to help people lose weight, sleep better, and feel happier.

“From being inspired to keep up with your family, to simply wanting to feel more energetic in daily life, everybody has their own reason to get healthy,” said Gail Tifford, chief brand officer, WW. “Our aim is to build on our leading position in weight management and deliver a more holistic and personalized platform that delivers wellness For Every Body.  We hope that seeing the Robbies in action will inspire people to get moving and live healthier – whether they’re a global pop icon or not.”

WW continues to enhance the member experience with a vision to create a wellness ecosystem. The company recently launched a new partnership with Aaptiv, a leading provider of premium digital fitness content with the number one audio fitness app.  Members also have access on the WW app to curated content from Headspace that promotes mindfulness, a global leader in meditation and mindfulness. WW also strengthened its community-building features within the app through the launch of Connect Groups, which helps people find other members like them. Groups are based on Food, Life Stage, Wellness Journey, Activity, Mindset and Hobbies.
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Genres: Comedy, Choreography, People

Categories: Beauty & Health, Health care

Edelman UK, Tue, 05 Feb 2019 16:17:48 GMT