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Robbie Williams and WW Customers Share Inspiring Wellness Journeys

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The health brand’s first campaign since its rebrand from Weight Watchers was created by Anomaly and helmed by Max Malkin

Robbie Williams and WW Customers Share Inspiring Wellness Journeys

As we start actioning our 2019 New Year’s resolutions, WW (formerly Weight Watchers) has launched its first ever global integrated campaign titled For Every Body.  

Robbie Williams announced the TVC, which he stars in, on his social channels.
The For Every Body TVC was created by Anomaly and directed by Max Malkin through PrettyBird, at a time when 90% of adults globally say that improving their physical, mental, and emotional health is one of their goals for 2019, according to a new WW Global Wellness Survey.

The spot first aired with a UK primetime spot in network premiere of the epic 2015 sci-fi film, Star Wars: The Force Awakens on ITV.

This marks WW’s first global marketing campaign since evolving from Weight Watchers to WW in September. For Every Body is based on the insight that everyone has their own reason to get healthy, and the most meaningful impact along the journey is everything you gain from living healthier. For Every Body reflects WW’s strategic evolution to build on its leading position in weight management and deliver a more holistic platform for health and wellness.

In December 2018, WW announced pop icon, Robbie Williams and Hollywood star, Kate Hudson as its new global ambassadors, who will share their wellness journeys, encouraging followers to share their own reasons for getting healthy in 2019 using #MyWhy.  

“WW aims to be the world’s partner in wellness: a program designed for everybody and committed to helping millions adopt healthy habits,” said Mindy Grossman, president and CEO, WW. “We are so thrilled to have Robbie join our community and inspire others with his wellness journey, to help our members be their best selves.”

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Advertiser: WW

Post Production / VFX

Flame Artists: Eddie Reina

Post Production Company: Rock Paper Scissors

Producer: Barbara Kontarovich

Colourist: Tom Poole

Flame Assistant: Sydney Botie

Colour Company: Company 3

Colour Assistant: Jenny Montgomery

Colour Producer: Alexandra Lubrano


Directors: Gloria Pitagorsky

Executive Producer: Sasha Awn

Mix Artist: Keith Reynaud, Mike Vitacco

Producer: Andi Lewis

Sound Company: Heard City


Photographer: Dustin Aksland, Christaan Felber

Creative Agency

Creative Agency: Anomaly

Production Company

Production Company: PrettyBird

Director: Max Malkin, Ian Schwarz (London shoot)

DOP: Max Malkin, John Lynch (London shoot)

Executive Producer: Suzanne Hargrove

Producer: Matt Wersinger, James Graves (London shoot), Hannah Cooper (London shoot)

Head of Production: Tracy Hauser


Music Company: GEMS


Edit Company: Rock Paper Scissors

Editor: Akiko Iwakawa-Grieve and Louis-Philippe Charette

Producer: Lisa Barnable and Julianne Cort

Managing Director: Eve Kornblum

Assistant Editor: Dan Berk and Michael Shugarman

Genres: Music & Sound Design, People, Action, Storytelling

Categories: Health care, Beauty & Health

PRETTYBIRD UK, Fri, 04 Jan 2019 12:38:18 GMT