A proud TAFE Western Sydney graduate himself, Shehadie says the incorrect assumptions about TAFE means there is a lack of awareness of the quality, job-ready training it provides.
Says Shehadie: "As university offers are released this month, school leavers will be taking stock of their next steps, so there is no better time to separate fact from falafel when it comes to a TAFE education.
"Many people don't realise the diverse range of courses, cutting-edge facilities, and hands-on employer experience on offer at TAFE - nor the fact that TAFE graduates can enter the workforce faster than university students as a result.
"Busting these myths is a great way to motivate young people to take charge of their future and consider TAFE as their next step in the education ladder."
Craig McCallum, strategic marketing and communications director, TAFE Western Sydney, Craig McCallum, says it is important that young Western Sydneysiders recognise they have options when it comes to deciding where and what to study.
Says McCallum: "Young people in Western Sydney are ambitious and should choose a quality education option that is right for them. Not everyone is suited to university, but they can receive an equally valuable learning experience by choosing TAFE.
"With over 800 courses ranging from certificates through to Bachelor degrees, TAFE Western Sydney offers diverse skills that industries crave, meaning we provide training that leads to relevant and well-paid career prospects for our graduates."
"Tackling common myths and setting the record straight about TAFE is crucial to ensuring people recognise TAFE Western Sydney as the valuable education provider it is. The fact we get to do it with the much-loved, hilarious, and proud-Westie Rob makes it even more engaging."
A combination of out-of-home, native video, print and social content placed by Benedictus Media was used to ensure the campaign reached school leavers and young people.
The myth busting crusade marks the third instalment of Shehadie's journey, following the release of tongue-in-cheek web series' Educating Rob and Rob's Campaign, developed by TAFE Western Sydney, VCCP, Benedictus Media and Sefiani Communications in 2016.
Says David Kennedy Cosgrove, managing partner, VCCP Sydney: "Rob's campaign keeps rolling as he continues to challenge the perceptions of TAFE Western Sydney.
"This time it's personal - Rob has no time for falafel, just the hard facts."