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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Rob Malpage Captures Feverish Paranoia in New SARS Spots

21/10/2014
Production Company
Cape Town, South Africa
19
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Velocity produces two very different ads to convey the same message

Rob Malpage, in collaboration with FCB South Africa, directs two very different stories for SARS but with equally thought provoking messages, and a fundamental link between the two.

The first of the spots follows a man's increasingly fast descent into paranoia over his undeclared income, as he feverishly goes about his day.

The second spot, 'Because', switches the perspective & ditches the frantic soundtrack for a calmer tone, while still conveying the same message.





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