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Road Haulage Association Honours HGV Heroes Who Keep Britain Moving

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London agency NOAH developed the film to highlight the importance of the workers moving goods around the UK by truck

Road Haulage Association Honours HGV Heroes Who Keep Britain Moving

The Covid-19 pandemic is focusing on key workers in front line services such as the NHS. But it’s also important to think of the ‘unsung heroes’ – those that keep shop shelves stocked and deliver supplies of PPE to key workers.

As a way of saying thank you to the thousands of men and women working in the haulage industry, the Road Haulage Association, together with London advertising agency NOAH, have created ‘HGV Heroes’ - a film that highlights the fact that a staggering 98% of all goods consumed in the UK are moved by truck. Who knew? 

Right now, we are living in very uncertain times. No one knows how long this will last and we don’t yet know what the new ‘normal’ will look like. But one thing is for sure - it’ll be the road haulage industry that will continue to keep food in our cupboards and help people stay safe. And right now, that’s what is important.

Commenting, RHA chief executive Richard Burnett said: ”For the past 75 years we have been proud to represent the operators of the UK’s commercial vehicles and their drivers. Despite the current situation, this industry continues to work 24/7, ensuring that the country can continue to function. The HGV Heroes campaign is our way of raising the profile of this amazing industry and saying thank you to all of the HGV Heroes that are keeping everyone in the UK going”.

NOAH’s Guy Copitch commented: “During the Covid-19 pandemic considerable focus has, quite rightly, been given to the role played by key workers in front line services such as the NHS. However. We wanted to draw attention to the essential work also being carried out by some of the country’s other key workers who are helping to keep Britain functioning during the pandemic. The road haulage industry has played a vital part in keeping the country moving and this deserves to be acknowledged.” 


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Genres: Storytelling, Dialogue

Categories: Services, Travel

lbbonline.com, Tue, 19 May 2020 12:06:12 GMT