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RKCR/Y&R Gets Back to School With Girly Gossip for M&S

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Academy's Si & Ad capture school time banter in series of spots

RKCR/Y&R Gets Back to School With Girly Gossip for M&S

Marks & Spencer is kicking off its ‘Back to School’ campaign with a series of films showcasing the retailer’s new collection. Within the films, children talk about the new design features including expandi-cuffs, adjustable hems and skorts.

RKCR/Y&R’s charming TV and online campaign launches today, 18th of August. The films were created by Nicola Wood and Andy Forrest and directed by Si and Ad. Jungle sound designer Owen Griffiths cleaned-up the sound, added background atmosphere and then mixed the spot.

Back to School Girls
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Advertiser: M&S

Media Agency

Media Agency: Mindshare

Creative Agency

Creative Agency: RKCR/Y&R

TV Producer: Fiona Renfrew

Creatives: Nicola Wood and Andy Forrest

Post Production / VFX

Post Production Company: MPC

Production Company

Director: Si and Ad

Producer: Lucy Gossage

Production Company: Academy


Audio Post Production: Owen Griffiths @ Jungle


Edit Company: Final Cut

Editor: Jo Guest

Genres: People, Dialogue

Categories: Clothing and Fashion, Day Wear

VMLY&R London, Mon, 18 Aug 2014 10:09:28 GMT