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Riverina Dairy Co’s Epic Spots Inspire Foodies to Make Dinner Daring

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Paper Moose's miniature characters bring food to life for the flavour infused cheeses

Riverina Dairy Co’s Epic Spots Inspire Foodies to Make Dinner Daring

Launching their new range of flavour-infused cheeses in supermarkets across the country, Riverina Dairy Co. creates adventure in the kitchen with help from independent agency, Paper Moose. 

The idea heroes Riverina’s new range by bringing food to life through a series of daring micro-narratives — from summiting a mountain of basil pesto fetta, to hiking across spicy jalapeno haloumi slabs, and more. 

Each spot was filmed entirely in-camera, utilising miniatures of varying scales coupled with rich sound design to transport the viewer’s imagination to intrepid culinary scenarios. 

Says Jeremy Willmott, creative director, Paper Moose: “What better way to showcase Riverina’s daring range of flavoured cheeses than a daring miniature adventure set atop your dinner. Who says you can’t play with your food?” 

Says Karen Prebble, head of marketing, Riverina Dairy Co.: “We needed an agency partner that understood the importance of standing out from the crowded dairy aisle while growing our category at the same time. Paper Moose was the perfect fit to bring our fresh-thinking new fetta and haloumi range to life.” 

The national campaign starts 1st November across online, social, print and retail.

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Client: Riverina Dairy Co.

Head of Marketing: Karen Prebble


Agency: Paper Moose

Executive Creative Director: Nick Hunter

Creative Director: Jeremy Willmott

Art Director: Katie McIntyre

Copywriter: Pete Saladino

Design Lead: Georgia Shillington

Designer: Evelyn Tran

Account Director: Steph Grant

Account Manager: Madeleine Huxely


Production: Paper Moose

Head of Production & Producer: Maren Smith

Production Coordinator: Isabella Torv

Director: Josh Logue

Photographer: Christian Mushenko

Food Stylist: Nicola Sinclair

Director of Photography: Simon Higgins

Production Designer: Chantel Covey

Model Makers: Yippee Ki-Yay!

Editor: Oliver Trauth-Goik

Retoucher & Colourist: Suriya Black

Senior Sound Designer: Joe Mount

Sound Design & Mix: Electric Sheep Music


Media: This is Flow

Genres: Comedy

Categories: Food, Dairy

Paper Moose, Tue, 09 Nov 2021 11:16:39 GMT