Rite Aid's Latest Campaign Takes on Flu Season Head First

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Havas New York promote whole health and alternative remedies in the fight against a Covid second wave
Rite Aid's Latest Campaign Takes on Flu Season Head First

Rite Aid helps keep families safe through flu season with it new campaign from Havas New York. 

Amidst the Covid-19 pandemic, the Rite Aid drug store chain is offering seasonal flu shots and encouraging all age groups to get flu shots as soon as possible to help maintain strong immune systems, keep communities thriving and play a role in minimising the number of flu hospitalisations this year. With health care providers and government officials cautioning a potential second wave of Covid-19, this flu season comes at an especially critical time and marks an important reminder for people to review any additional immunisation needs

To promote whole health and appeal to Rite Aid communities in a new and fresh way, the brand is working with Havas NY to unveil a new 15 second TV spot, which highlights the flu shot, alternative remedies and a call to action to support your immune system. The agency creatively brought together a multi-piece, mobile set to weave together a succinct story, layered with several health-forward messages for the Rite Aid brand. 

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Rite Aid

CEO: Heyward Donigan 

Chief Pharmacy Officer, EVP: Jocelyn Konrad 

COO: Jim Peters

Chief Marketing & Merchandising Officer: Erik Keptner 

VP, Creative Services: Cindy Schauer

Director of Marketing: Karin Long 

 
Havas

CCO: Harry Bernstein 

CEO: Laura Maness

President & Chief Strategy Officer: Tim Maleeny 

Group Creative Director: Tommy Troncoso 

Group Creative Director: Nazly Kasim 

Senior Art Director: Matt Consolazio

Copywriter: Chris Chen

Managing Director & Head of Account Management: Morgan Seamark 

Group Account Director: Ethell Uy

Senior Account Manager: Drew Raabe 

Head of Production: Cathy Pitegoff

Executive Producer: Erica Brugman 

Head of Strategic Planning: Alexis DeMontaigu

Group Strategy Director: Jill Howell 

Program Manager: Jill Jandl

 
1st Avenue Machine

Directors: Mathery 

Executive producer: Michaela Mckee

Executive Producer: Sam Penfield 

Producer: Mike Capon 

Executive Producer: Nick Litwinko

Head of Post Production: Christos Mountzouros 

Lead Artist/VFX Super: John Loughlin 

Editor: Eric Wais

Senior Producer: Sue Romweber

Director of Photography: Matthew J. Smith 

Production Designer: WIll Field

Genres: People, Dialogue

Categories: Health, Corporate, Social and PSAs

Havas, 11 days ago