Rite Aid's Latest Campaign Takes on Flu Season Head First

Rite Aid helps keep families safe through flu season with it new campaign from Havas New York. 

Amidst the Covid-19 pandemic, the Rite Aid drug store chain is offering seasonal flu shots and encouraging all age groups to get flu shots as soon as possible to help maintain strong immune systems, keep communities thriving and play a role in minimising the number of flu hospitalisations this year. With health care providers and government officials cautioning a potential second wave of Covid-19, this flu season comes at an especially critical time and marks an important reminder for people to review any additional immunisation needs

To promote whole health and appeal to Rite Aid communities in a new and fresh way, the brand is working with Havas NY to unveil a new 15 second TV spot, which highlights the flu shot, alternative remedies and a call to action to support your immune system. The agency creatively brought together a multi-piece, mobile set to weave together a succinct story, layered with several health-forward messages for the Rite Aid brand.