Irish agency Rothco chose Smith & Western to work on the music for Tiger Beer's campaign "Rise of The Megacity", the first ad in a series of 5 which has just begun airing across Asia. After a Worldwide search for the right composer/s, their brief was to write and produce an original song that suited the futuristic FX-based visuals which could then be adapted to suit the four remaining commercials.
The song "Something Wrong About This City" was written by Smith & Western's Nick West, Ant Smith and Dan Higson and features vocals by Jai Pyne from Australian rock band The Paper Scissors.
"It's a fantastic win for us to work on this massive new Tiger campaign" says composer Nick West. "It was also a lot of fun to work on but as our clients were in Dublin there were a lot of late nights and early mornings".
S&W EP Dan Higson adds: "Given we've been working on this TV campaign for three months, Tiger has been 'Our World' for quite a while ... it's been a lot of hard work to get the ads on air but well worth it. We're very proud of the music."
The remaining ads in the 2013 Tiger Beer campaign are near completion and will air soon.
Client: Tiger Beer
Agency: Rothco Dublin
Art Director: Dylan Davies
Writer: Alan Kelly
Director: Derin Seale
Editor: Drew Thompson