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Rio and Anton Ferdinand Join Hope United for BT's Black British History Month Film

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The Visionaries' Tom Brown directs the film as part of Saatchi & Saatchi's camapign

Rio and Anton Ferdinand Join Hope United for BT's Black British History Month Film

Tom Brown of The Visionaries has directed films for BT to celebrate Black History Month and commemorate the unforgettable moments in Black British history, including the story of Windrush. The films feature footballers Rio Ferdinand, Anton Ferdinand, Marcus Rashford, and Eniola Aluko who make up a handful of the individuals who are part of the Hope United team. 

The clips cut between historical footage of the Windrush, culturally significant moments in Black British history, and inspiring and uplifting moments of the nation’s favourite game, as well as inspiring shots of the players speaking of these moments themselves. As well as this they discuss hopeful outlooks for the future ahead, highlighting a series of educational films being showcased by BT from October 12th onwards. This includes ‘Standing Firm: Football’s Windrush Story’ by BT Sport Film. 

Hope United began as a Saatchi & Saatchi led campaign in the summer before the 2020 Euros, as a way to address racist hate and bigotry footballers were subjected to and as a way to inform, educate and inspire support. 

You can watch ‘Standing Firm: Football’s Windrush Story’ on BT Sport, and learn more about Hope United here.


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Agency Producer: Ali Terrell

Creative Directors: Will Brookwell + Nathan Crawford

Accounts: Richard Sweetman + Gabi Dwek

Director: Tom Brown

Director’s Agent: The Visionaries

Executive Producer: Rebecca Shawyer

Producer: Thu Nguyen

Production Manager: Hannah Rose Burns

1st AD: Rosie Owen

Director Of Photography: Sam Meyer

Focus Pullers: Marti Guiver + Peter Swinford

Steadicam: Charlie Rizek

Clapper Loader: Teresa Adamson

Camera Trainee: Emily McNey

Gaffer: Mark Stewart

Sparks: Laurent Arnaud, Craig Gambell

Rigger: Rob Saddler

Art Director: Charles Whiteway

Art Director Assistant: Alicia Thorpe

Props Master: Cameron Seymour

Sound Recordist: Olly Jennings

Playback: Nick Barber

DIT: Nic Turton @ HIJACK Post

Autocue: Angie Klein

Makeup Artist: Louise Blake

Runners: Will Akbar, Sophie Barrett-Kai + Henry Zeris

Editor: Jason Fok

Editor: Henrik Sikstrom

Colourist: Matty Lee-Redman

Sound: Henry Frith

Genres: People, Dialogue

Categories: Corporate, Social and PSAs, Diversity and Inclusion

Lemonade Reps, Thu, 14 Oct 2021 13:31:42 GMT